With a major sponsor like Budweiser, you might expect this Music Festival to be an exciting large event with big name Bands Headlining the lineup, well…you would be right. This annual event held in Philadelphia, PA. and simultaneously in Los Angeles, CA. Has grown to be one of the premier Music diversity showcases in the country.
It was founded in 2012 by Shawn “Jay-Z” Carter and produced by “Live Nation” as a venue for all kinds of music styles and cultures to come together for one big celebration. The Festival’s inauguration in 2012 was held September 1-2 on the Benjamin Franklin Parkway, which attracted nearly 80,000 fans and grossed over $5 million in ticket sales. City officials in Philadelphia estimated the event generated a $10 million impact on the local economy. It turned out to be a large all around success and continues to do so.
The event features three live stages showcasing a variety of genres including, Pop, Rap, Hip Hop, Rock, Blues Country and Jazz. The main theme of the Festival is how this much diversity can come together in harmony and the sharing different cultures. The 2013 Festival became the Topic of the Documentary “Made In America” that was Directed by Ron Howard and produced by Brian Grazer.
In a Press Release, Ron Howard stated,” this Festival is a true reflection of the fabric of, what it really means to be Made In America”. Anheuser-Busch the makers of Budweiser have benefited greatly as well from all the exposure and advertisement the Festival generates in their sales. A record 140,000 people attended this past September 2015; however, the Los Angeles Festival has been canceled due to poor ticket sales. In Philadelphia, it continues to grow, thrive and is scheduled again for September of 2016. Due to its enormous popularity, you can bet it will attract the very best Musical Artists of the day.